Thomas Terry, one of DemandGen’s Solutions Architects joins DemandGen Radio host David Lewis to discuss the trends taking place in the adoption of Marketing Automation across DemandGen’s client base. Thomas serves as the lead architect for many of DemandGen’s enterprise and mid-market clients using Marketo and he discusses the growing popularity in connecting Marketing Automation systems to backend databases as well as using systems like Marketo for transactional email programs. David asks Thomas to shed light on the key insights he's gained working across DemandGen’s client base in the areas of reporting, database management, MarTech assessments, and how Thomas assists clients who want to migrate from one marketing automation system to another. They also discuss new roles and responsibilities that have emerged across the more sophisticated demand generation teams that DemandGen works with.
#77 Lessons From a First-Time CMO
#76 What Doesn't Kill You Makes You Stronger
#75 How to be Successful as an ABM Manager: An Interview with Erica Short
#74 MarTech Monday: Making Data Sexy with Openprise
#73 The 5 Principles of Successful Lead Management
#72 Enhance your Marketing Campaigns with Video
#71 From Start to Publish: How and Why to Write your First Book
#70 The Evolution of SEO
#69 How to Maximize Value from Event Marketing
#68 Are you Staying True to your Brand?
#67 Mastering One of The Key Principles of Successful Lead Management - Lead Scoring
#66 10 Tips for Success in the Modern Marketing World: A Reflection on the Last Decade
#65 Why and How to Establish a New Category for your Product or Service
#64 How to Help Sales Become Storytellers
#63 How to Lead a Marketing Operations Team
#62 How a 23 Year-Old CEO Built a $150M Company
#61 Fueled by Failure (Jeremy's Game)
#60 Tips for Getting Your Stuff Done
#59 How to Setup an SDR Team for Success
#58 Key Tips for Mastering Webinar Marketing
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money