Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Asia has been the engine of global economic growth for decades. As the world continues to get smaller thanks to technology, their consumers' beliefs and lifestyles rise in importance. In this episode, trends expert Veronica Chen divides Asia into its main powerhouses; China, India, Indonesia, Japan, and South Korea. Tune in to understand the economic and cultural significance each has on the world- and why global brands need to consider their unique outlook in business decisions.
Guest: Veronica Chen, VP, GfK Consumer Life
More on this episode:
Trends to watch: Health & wellness
Replay: Rewriting the influencer playbook
Booming shopping trends: What to watch
The future of work and a digital lifestyle
"Driving" consumer expectations in 2021
The world according to Biden and Trump supporters
A timeline of COVID and its impact on consumers and brands
The future of the smart home today
The future of sustainability: What brands & marketers need to know
Going back to school in the time of COVID-19
The changes and challenges of advertising
How does Gen Z feel about COVID-19 and the future?
The Rise of eSports and its Fans
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Activism, anxiety, and the new consumer marketplace
Bringing new precision to programmatic targeting
Life under Crisis: How consumers feel about COVID-19 and protests
Understand the forces shaping the future of shopping
Creating Success Through In-Market Testing
Rewriting the Influencer Playbook
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast