Marketing has become a game of tactics and attempts to shortcut quality by publishing volumes of content.
But as we move into 2019, more brands are having a marketing paradigm shift — they’re starting with strategy first, and tactics second.
At WireBuzz, we’ve been preaching that philosophy for a long time.
And just to be clear, the strategy is a combination of your marketing message and the sequence of steps your prospects take in order to become a customer.
The tactics are all the individual things you do along the way to make that happen, whether that’s blogging, Facebook ads, videos, webinars, podcasts, emails, etc.
In this episode, Marcus Kreig (WireBuzz’s director of strategy) returns for an all-killer, no-filler discussion on how to create a winning video marketing strategy. Because, with the right strategy and marketing message, the tactics will work.
And when you apply those mindset shifts and approach your marketing more deliberately, that's when you succeed.
So if you want a better understanding of marketing strategy and how to create a funnel that moves your potential customers from point A to point Z, then tune into this episode of Video Marketing Mastery!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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