WVU Marketing Communications Today
Business:Marketing
Memberships, subscriptions, loyalty programs — relationship marketing models of all sorts — have long been a staple of the marketing toolbox. But why is Peloton in such deep trouble right now? And Noom postponed its IPO? Join us as Mark DiMassimo explains what’s really going on, and how we can fix the apparent problem with membership marketing today. Spoiler alert: It’s not the model itself, you’ll be happy to know. Tune in for Mark’s advice on how to motivate customers to “start, stick and stay.”
About our Guest:Mark DiMassimo is the Founder and Creative Chief of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, which he founded in 1996 in New York City and has appeared on Inc's list of America's fastest-growing private companies four times and been named an Adweek Gold Best Agency. DiMassimo's ideas and creative work have helped build dozens of major brands that are pioneers in their respective categories. He was named a “Future 50 CEO” by SmartCEO magazine four years in a row, was profiled in the New York Times bestselling book, "Leadership Secrets of the World's Most Successful CEOs," and his work has won numerous Effie Awards from the American Marketing Association, among a slew of other awards for excellence in advertising creativity.
WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
What Does the Future Hold for Search?
Healthcare Marketing is Moving Fast, but Where?
Of the Four Ps, Pricing may be the Key to your Future
The Emergence, and the Future, of Purpose Marketing
Will the Future Still Have a Place for the Intuitive Marketer?
Marketing from the Inside Out
Marketing for Small Businesses in a Time of Uncertainty
The Future Belongs to RevTech
Marketing Horizons First Half Roundup 2022
The Future Belongs to Gen. X
Digital Anthropologist: The New Role for Marketers
Too Many Tools, Too Little Think: Tackling the Challenge of Marcom Measurement
The Future of Higher Education Marketing
The Promise of Connected TV Advertising is Here
The Future of Content Marketing Will Surprise You
Beware! Customer Expectations Never Go Backward
New Directions for Virtual Events
It’s Time to Humanize, not just Analyze, Data
Fast Start over the Marketing Horizon in 2022
Direct Marketing has a Big Future
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips