Episode 59 - Are You a Hyperleader?
Are you a hyperleader?
Do you know someone who is a hyperleader?
I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("The age of the hyperleader: when political leadership meets social media celebrity" https://www.newstatesman.com/politics/media/2019/03/age-hyperleader-when-political-leadership-meets-social-media-celebrity).
Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents.
I’m using the term in referring to people you and I may know in the business world.
These are people who can be game-changers.
They can single-handedly attract more attention to the brands and businesses they represent than those entities can themselves.
These are people you want on your side.
These are people you want working on your behalf.
Reading, Writing, Arithmetic and Social Media
Putting Yourself Out There on Social Media
If I Were a Business or a Brand with the Budget
The Tree That Falls in the Woods
What Can You Do for Social Media?
New Belgium Brewing‘s Torched Earth Ale
Ubiquity, Frequency and Quality on Social Media
Satisfying Your Audience‘s Needs, Wants and Demands
Preach Like Chynna
Twitter Spaces, Customer Experience and More with Brian Hurst
The Four Ps of Marketing
Authenticity on Social Media
Jump on the Social Media Bandwagon Before It's Too Late
Marketing, Social Media, Healthcare and Teaching with James Gardner
Put More Emphasis on the Social in Social Media
Marketing is Every Employee's Job
PR and Corporate Communications with Maura FitzGerald
The Language of Global Marketing with Wendy Pease
The Free Offer Works Wonders
Marketing Isn't Difficult
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