Visual marketing is only 1 of the 5 senses.
In this episode, I discuss how so much opportunity is sitting at the table with developing a sonic marketing strategy. AI, AR, voice activated technology, and podcasts are king and the voice frontier is only going to get louder. Break through the noise with your own sonic marketing strategy.
ARTICLE: We talked about Coca Cola and their new evocative campaign http://bit.ly/2XpLYuf "Try Not To Hear This".
BOOK SUGGESTION: Austin Kleon's Show Your Work. Can not recommend it more highly. https://amzn.to/2QyYi8z It really helped me to explore what it means to share my product rather than sell it.
CHALLENGE: I challenged the audience to buy an Echo Dot https://amzn.to/2JKPJXP, take it home and start saying their product into it and see what happens. We should always be testing and learning new technology to more effectively apply it to our product and/or services.
For content suggestions or further inquiries, email jeanna@dreamrproductions.com
Episode 48- AI; Only As Good As Its Developer (Part One)
Episode 47- Near Range Audio Must Be Clear (Part Two)
Episode 46- Near Range Audio Must Be Clear (Part One)
Episode 45- Voice Apps For Business (Part Two)
Episode 44- Voice Apps For Business (Part One)
Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)
Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)
Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)
Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)
Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)
Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)
Episode 37- Sound DNA with Alex Wodrich (Part Two)
Episode 36- Sound DNA with Alex Wodrich (Part One)
Episode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)
Episode 34- The Sound Marketing Landscape With Pete Erickson (Part One)
Marketing and Innovation Through Sound; COVID-19 and Beyond
Episode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
Episode 31- Season One Recap of the Sound In Marketing Podcast
National Women's Month
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