Marketing and marketing technology are changing fast!
With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.
Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills.
Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing.
RESOURCES:
You can find the full article with key key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/
You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
Airline Digital Optimization Maturity: How to Take the Next Step
Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]
Airline Digital Innovation and Transformation [Wizz Air Case]
How to Build Innovative Airline Digital Products [Southwest Airlines Case]
Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
Insights for Ancillary Revenue and Airline Onboard Retailing
Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
Airline Experimentation Talks: How to Make Better and Faster Decisions
Airline Data Talks: How to Implement Advanced Digital Analytics
Airline Innovation Talks: Alberto Terol Conthe, Iberia
Airline Data Talks: Ivan Karlovic, Norwegian
Airline Digital Talks Series: Remus Moraru, Wizz Air
Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]
Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline
How to Understand Airline User Behavior [American Airlines Case]
How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
A Practical Approach to Airline and Airport Robotics and Innovation
2021 Travel Industry Outlook [Retailing and Distribution]
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored