WVU Marketing Communications Today
Business:Marketing
Consumers today expect businesses and executives to take a stand. It has never been more important for the C-suite to have a voice and a platform on which to share it.
Many companies dedicate time and energy to their brand’s social media presence but don’t feel that it’s the right channel for executive communications, or that it’s already too late in the game to get started from scratch. In this podcast, we’ll talk about the shifting expectations for CEOs, how social media can help with positioning, and ways for organizations to build or enhance a successful digital executive communications program.
----more----
About Nathan's guest:
Lindsey Neary brings over a decade of client and project management experience to her work as a Vice President on Edelman’s corporate team.
In her current role, Lindsey focuses on digital corporate and executive communications strategy and implementation for clients across a variety of sectors, including e-commerce, technology, finance, and healthcare. She works with integrated teams to reach target audiences with strategic and creative content through owned, paid, and earned media.
Prior to joining Edelman, Lindsey managed multiple client relationships at iostudio, a full-service advertising agency. A highlight of her work there was overseeing the launch of a digital application that has helped 25,000+ military veterans brand their skills in a traditional resume format and connect with potential employers. She also previously worked at IXI Digital, an Equifax company, across corporate marketing, sales, and product development. Lindsey partnered with financial services firms to better understand their target audiences and measure digital campaign effectiveness using proprietary data products.
Lindsey graduated from the University of Maryland with a bachelor’s degree in marketing and minor in Spanish. She also holds a master’s degree in Integrated Marketing Communications from West Virginia University.
___________________________________________
WVU Marketing Communications Today is hosted by Nathan Pierratt from West Virginia University which is a program on the Funnel Radio Channel.
Staying Social on Social Media with Really Good Content
The Future of Work in Social Media
Building crisis readiness into the skillsets of students
Be the real deal: Audacious Authenticity in an age of contrived reality
Public Affairs tactics add government resources to your arsenal
How UX Design Can be the Link Between Old and New Technologies
Using Personas for Integrated Marketing Communications
How to Monetize Your Personal Brand – Hugo Pérez Podcast
You Can Be Fined By the FTC
How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones
B2B Marketing in 2019
Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)
Why Programmatic Media Use Takes Out Advertising Waste
Digital Technology and Ethical Uncertainties in Strategic Marketing
Want Content Marketing to Work? Know Your Customers.
Protecting the brand: The role of brand standards in IMC
Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page
Social Media for Social Change
The Heart. The Craft. The Journey.
Public relations, with journalists, supports the First Amendment
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast