WVU Marketing Communications Today
Business:Marketing
Most of our attempts to persuade are doomed to fail because the brains of your audience is wired to automatically reject messages that disrupt their attention. Most people believe that persuasion is more an art than a science because there is not a single complete scientific model of persuasion. In this podcast, we will learn...----more----
that Persuasion can all be linked to brain science and that the Primal Brain of your audience (the most primitive section of their brain) drives their decision making process. You will also discover what can stimulate that primal organ and how this translate into 4 critical questions you need to address to maximize your probability to PERSUADE.
About our guest: PATRICK RENVOISE
Co-Founder & Chief Persuasion Officer, SalesBrain
Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.
PR and Data: How to Use Data to Define and Refine Your Strategy
LinkedIn In Higher Education
Learn Modern Branding Strategies Using Data
Why Leadership Isn’t a Skill, it’s a Process says Bryan Bennett
How to Maximize Your Ability to Persuade
How do sports and autism play the right roles together?
How to Embrace Heresy Marketing - Jaffe and Pieratt Podcast
CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND
Data-driven marketing strategies to support community engagement
IMC or ICM?
Moneyball for Brands Meet eSports – You Have Met Your Match
The Professional Leadership Difference
Turning Statistics Into a Story
How A Crime Reporter Uses Data to Reveal the Truth
Marketing in an Age of Disruption
Collaborative Engagement Changes Consumer, Brands, and Channel Partners Strategies
The Evolution of Loyalty Programs as We Approach 2019
Ideation Techniques, Concept Development and Integrated Marketing Communications (IMC)
Corporations Die When They Don't Listen to their Customers
Brands in Motion: How to Evolve Using a Value and Data-driven Approach
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast