Nicola Shaw, head of growth at Tag Digital, has been in/around digital marketing for most of her career.
In this episode, having detailed Tag’s mission - how it works exclusively with organisers around the world helping to grow their events - with host James Dickson putting the questions, Nicola looks at new model marketing.
Across an energised, educational 40 minutes, they talk data blindness, cookies, AI, the astonishing breadth of data capture, touchpoints, audience extension, digital packages, privacy laws, tracking, the trials of a marketing manager, the value of an integrated approach and Google advertising.
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Special GDPR series episode 2 with Henry Herbert
GDPR discussion series welcomes David Chalmers from Cvent
Nick Borelli joins first EIN Facebook Live Podcast - Facebook update & what it means for #EventProfs
Clubs Away founder Michael Chamberlain talks golf events
Trends in Enterprise Event Management
Attendify founder discusses the gamble of publishing their first product roadmap
Spigot Labs and how their event tech is being used at Craft Beer events in the US
Bryan Cooney from Malo Events talks Kidtropolis
New VeDi system hopes to streamline venue diagnostics
Multi-Hub Meetings and the efficiency of video conferencing
Events must improve digital experience or risk losing out
Current trends in the event tech sector
Event Tech Live co-founder talks new content and expanded show
How do venues cope with three times as much data being used year-on-year?
AI hoping to deliver more profitable experiences for attendees
EIN Podcast: Linking the physical and digital worlds to improve event safety and security
Preoday: transforming the way venues handle food and drink orders
How venue marketing teams can help to deliver great event experiences.
Expedia hoping to revolutionise the way meeting rooms are booked
Task Manager vs Strategic Planner: Using tech to streamline meeting planning
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