Farmers can be a humble bunch, perhaps in part a function of a certain ‘tall poppy syndrome’ that exists across our landscape. As a result, as well as the fact that most of us are production-focused and not necessarily marketing-trained, we are not always great at telling our unique stories or promoting our own business ‘brand.’
Taking this further, globally, there seems to be an ever-increasing gap and misunderstanding between the food consumer and the farmer producer.
Simply, there are so many great Australian agricultural stories that need to be shared and so many good things happening in our industry that our food-consuming society needs to hear, understand, and appreciate.
Farmers, if we don’t tell our story, someone else will be…
In this episode, I am pleased to spend time with the Founder of Humans of Agriculture, Oli Le Lievre. Oli & his team are dedicated to bridging this gap and walking alongside people in our industry to help them uncover and share their unique stories.
Personally, I feel this is important work on so many levels. I commend Oli & his team for their endeavour, commitment and pioneering.
Whilst a new and emerging project for our industry, it is my prediction that the Humans of Agriculture movement will make an impact of significance for farming families, for food supply chains and in enhancing both awareness and appreciation for the good work we all do in helping to ‘feed the world.’
For our listeners, who do you have around you helping to uncover your uniqueness – as a business, family, employer and contributor?
www.humansofagriculture.com
Well done, Oli. Keep up the great work, and thank you for all you do!
Keep making great stories.
Hutch
Episode 22 - How to create wealth off your farm and generate money while you sleep
Episode 21 - How to 10x your business and scale things up
Episode 20 - Why you need a visionary in place to become a TOP producer
Episode 19 - How much is enough
Episode 18 - Manage your energy before you manage your time
Episode 17 - Removing Distractions and playing snakes and ladders
Episode 16: 5 ideas to help you through depression and sadness
Episode 15: The more you LEARN, the more you EARN
Episode 14 - How freedom farmer David was able to enjoy a 9-week holiday with his family
Episode 13 - How to build your confidence and go for what you want
Episode 12 - Marketing your way to new markets
Episode 11: It's how you react the drought that matters most
Episode 10: The 5 Ways To Break Through The Ceiling
Episode 9: 7 Ways To Run A World Class Team And Master Communication In Your Business
Episode 8: 3 Ideas To Double your Productivity And Significantly Reduce Your Stress Levels
Episode 7: How to deal with the Fear of Failure
Episode 6: Three things you need to stop doing on your farm
Episode 5: Why doing the technical work on your farm is most likely costing you a lot of profit
Episode 4: Run your farm like a professional AFL team
Episode 3: Generate more profit by getting your financial records in order
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money