How can you incorporate case studies for your interior design business on your website? Why should you? Case studies are a testimonial with black-and-white hard numbers of what a business has accomplished for a client. In this episode of the Wingnut Social podcast, Darla is going to talk about two of her case studies—and why they’re so important.
What You’ll Hear On This Episode of Wingnut SocialWhen Teresa Gonzalez contacted Wingnut Social, she was relocating from LA to Portland, Oregon. Her business needed to establish a presence in a completely new demographic. She needed to adapt her brand voice to attract clients in Portland. So Wingnut Social created a strategy that focused on branding using consistency in voice, messaging, and imagery. They also made sure she was known for luxury design and as a lifestyle influencer.
How did Wingnut make it happen? By interspersing Teresa’s feed with both luxury and inspirational content, while including images of Teresa. They also made sure to write posts in Teresa’s voice so it reflected her approachable personality. They wrote posts to engage her audience and start conversations. Followers would also learn about what Plush Couture could do for them. They also researched hashtags to use based on analytics and customized them to each post to reach more Instagram users who weren’t yet followers.
What were the results? In the first 2–3 months her account saw an increase of over 12,000% in impressions, over 7,800% increase in engagements (likes, comments, shares, saves), and a 900% increase in followers over two months. Her closest competitor only saw an increase in followers of 15.2% during the same time. Even better? Some of her posts have gone viral.
When you’re starting a successful Instagram campaign, you want to make sure that brand awareness is the main thing you’re working on. What can you do to engage your followers? Listen to hear Darla share some tips!
Case Study #2: MOOD | Design + BuildCandy Scott came to Wingnut Social for help building brand awareness for her design firm. She wanted to be known, heard, and seen in the industry and build brand awareness, beginning locally in Chicago. Differentiation from competitors is key to positioning. Where do you fall? What do you offer to an ideal client? Candy differentiates herself because of her expertise in project management for large design-build jobs.
To attract clients on Instagram, Wingnut created a strategic content mix of interior design and interior architecture—to emphasize the build part of her business—as well as lifestyle photos of her team. They used highly engaging questions in captions to provoke replies and comments. It may seem basic but people often neglect drawing readers into conversations.
Candy’s second goal was to show up in Google searches for build design firms in Chicago. So Wingnut optimized her website to appear in the top-10 of search results, increasing brand visibility online. They used keyword research to optimize her website for local Chicago-based searches. They continued to build heavily optimized blog posts so they’d appear in Google searches. Even better? Blurbs, testimonials, quotes, etc. from blog posts can be used on social media.
What were the results? MOOD Design + Build’s impressions on Instagram increased 20,400%. Their engagement increased 48,300% and their followers more than doubled. Wingnut Social increased their search position on Google by an average of 27 spots leading to an increase in organic search traffic of 27%—in the first three months.
If you post case studies for your clients on your website—and potentially on your social media, depending on your strategy—it can boost interest in your services. Learn all about it in this episode of Wingnut Social!
Join Wingnut Premium to learn more about creating a strategy from scratch. But if you want help with marketing, let us know!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
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PODCAST FAST TRACK
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How to Create Social Videos and Blow up Your Business (with Susan & Paul Kadilak)
YouTube Handles: Everything You Need To Know | Mini News
Designing Space With a Human-Centered Perspective (with Chrissy Fehan & Sarah Davis)
Can I Add a Voiceover to My YouTube Shorts? | Mini News
Branding Your Interior Design Business (with Katie Saunders)
A New Instagram Update is Reinventing the DM | Mini News
Curating Meaningful Art for Your Interior Design Clients (with Liz Lidgett)
Is Instagram Releasing a ”Repost” Feature? | Mini News
Building Community Through Interior Design (with Maryline Damour & Jennifer Salvemini)
The New iPhone 14 Pro: Is It Worth It? | Mini News
Why Trademarks are Crucial for Interior Designers (with Nicole Swartz)
How to Create Viral Instagram Reels | Mini News
How Mindset is the Difference Between Success and Failure (with Michael Unbroken)
How eDesigners Can Win Prizes (with Jenna Gaidusek) - Bonus Episode 282
Why Interior Designers Need Systems and Processes - Episode 281
Goal-Setting Strategies for Interior Designers - Episode 280
How to Apply the Profit First Mindset with Mike Michalowicz - Episode 279
Business Tips for New Interior Designers - Episode 278
The Interior Designer’s Guide to the Remote Hiring Process - Episode 277
How Maria Killam Grew to 100k+ Instagram Followers - Episode 276
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