Armed with the awareness that 80 percent of new inventions will fail -- the creative and inimitable Peter Lisoskie joins Erica today to share insights into what goes into inventing! "When you go through a process of coming up with an innovation, the first thing I always look at is in what we're doing is we want to find an obvious solution to a non-obvious problem," says Lisoskie. "This gets into the whole idea of category design...How do you define a new category? Category kings are things like Uber and Google and things that we know that they've risen to the top. It's because they've done something different. When we look at product development, I don't just want to create a better product, I want to create something different and I want to create a category." His latest discoveries are all in the field of interactive video & community building.
"My mission is to create a 1M entrepreneur movement away from social chasing and empty calorie content to creating interactive video adventures that support customer relationships and boosting scalable revenue."
You can find Peter Lisoskie on LinkedIn:
https://www.linkedin.com/in/petelisoskie/,
and you can tune into his invention stories on Substack: BeRelatable Substack.
Cathleen Connor "Happiness Being in my Body" on The Erica Glessing Show Podcast #2065
Chris Jones "Happiness is Writing" on The Erica Glessing Show Podcast #2064
Cameo Haag "Happiness with or without Implants" on The Erica Glessing Show Podcast #2063
Treasure Happiness, Release Self-Judgment on The Erica Glessing Show Podcast #2062
Monica Mata Gilliam "Happiness in Self Expression" on The Erica Glessing Show Podcast #2061
Johnny Greaves "Happiness in the Fast Lane" on The Erica Glessing Show Podcast #2060
Deepa Ramaraj "Happiness in Riches" on The Erica Glessing Show Podcast #2059
Courtney Smith Kramer "Happiness in Creativity" on The Erica Glessing Show Podcast #2058
Cherie Nova "Happiness in Expansion" on The Erica Glessing Show Podcast #2057
Catarina Rando "The Life force of Happiness" on The Erica Glessing Show Podcast #2056
"Happiness in Creation" on The Erica Glessing Show Podcast #2055
Patty Alfonso "Happiness is Sexy" on The Erica Glessing Show Podcast #2054
Sejal Friday "Happiness in a New Career" on The Erica Glessing Show Podcast #2053
Pratima Nagaraj "Happiness in Meditation" on The Erica Glessing Show Podcast #2052
Justin Woltering "Happiness in Building a Buff Physique" on The Erica Glessing Show Podcast #2051
Matt Staton "How to Capture Social Proof mixed with Reality" on The Erica Glessing Show Podcast #2050
Corey Jackson "How to Work with Professional Athletes" on The Erica Glessing Show Podcast #2049
"Shine Your Light Brighter" Sassy Sundays on The Erica Glessing Show Podcast #2048
Tara McCallam "Unleash the Power of Your Creativity" on The Erica Glessing Show #2047
Jared Kleinert "30 Billion Under 30" on The Erica Glessing Show Podcast #2046
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show