This week’s guests are a dynamic trio of content strategists who recently concluded an extensive associations research project that resulted in their defining the 17 elements of content strategy and the three stages of content maturity. In this episode, they will also share ideas for identifying pain points, establishing governance policies, and getting buy-in from the top to help guide a content strategy project—tactics that can be applied to any organization, association or not.
Episode 49: Sarah Winters - Unpacking content strategy and content design
Episode 48: David Dylan Thomas - Understanding design, content and bias
Episode 47: Sarah Etter, Procore - Building reputation, visibility and value for content
Episode 46: Candi Williams, Bumble - Leading content teams and inclusive content projects
Episode 45: Torrey Podmajersky, Google - Demonstrating value as a UX practitioner
Episode 44: Cruce Saunders, [A] - Content systems and customer journeys
Episode 43: Vidhika Bansal, Intuit - Intentional language for better experiences
Episode 42: Chelsea Larsson, Zendesk - Tactics to advocate for content design
Episode 41: Tenessa Gemelke, Brain Traffic - Tips for delivering a stellar talk proposal
Episode 40: Gord Roberts, Bank of Canada - Governance, collaboration and good practices
Episode 39: Alexa Apallas, PayPal - Advancing into content leadership
Episode 38: Preston So, Oracle - Designing usable voice content
Episode 37: John Collins, Atlassian - Maturing content disciplines
Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone
Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft
Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry
Episode 33: Jordan Craig, Twitter - Scaling content design at Twitter
Episode 32: Andy Welfle, Adobe - Building a content design discipline at Adobe
Episode 31: Robert Mills, GatherContent - Content Operations
Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot
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