This week’s guests are a dynamic trio of content strategists who recently concluded an extensive associations research project that resulted in their defining the 17 elements of content strategy and the three stages of content maturity. In this episode, they will also share ideas for identifying pain points, establishing governance policies, and getting buy-in from the top to help guide a content strategy project—tactics that can be applied to any organization, association or not.
Episode 29: Bram Wessel, Factor - User-Centered Enterprise IA
Episode 28: Abby Covert, Etsy - How to Make Sense of Any Mess
Episode 27: Ryan Skinner, Forrester - How to Treat Content as a Business Asset
Episode 26: Christine Polewarczyk, SiriusDecisions - Enterprise Content Strategy and Operations
Episode 25: Rebekah Baggs and Chris Corak, Onward - Integrating Content Strategy and SEO
Episode 24: Dana DiTomaso, Kick Point - Marketing and Measuring Content
Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard
Episode 22: Tina O’Shea, QuickBooks - How Content Teams Work at QuickBooks
Episode 21: Lou Rosenfeld, Rosenfeld Media - Industry Leadership in a Time of Change
Episode 20: Cruce Saunders, [A] - Enterprise Content Publishing
Episode 19: Karen Cross, Atlassian - Building a Content Design Team
Episode 18: Rachel Lovinger, Publicis Sapient - The Changing Roles of the Content Strategist
Episode 16: Tracy Playle, Pickle Jar Communications - Content Strategy in Higher Ed
Episode 15: Angela Gorden, Dropbox - UX Writing at Dropbox
Episode 14: Sarah DeAtley, Microsoft - Data Science and Content Analytics
Episode 13: Gene Shannon, Shopify - Establishing a Culture of Content Strategy and UX
Episode 12: Laura Trujillo and Ashlee Harris, City of Austin - User Research and Creating Empathy
Episode 11: Lisa Maria Marquis - Content Design and Auditing
Episode 10: Abby Covert, Etsy - Information Architecture and Content Strategy
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