Episode Summary
Benoy and Li reflect on the success of the Solar Maverick Podcast and share their expertise. Li explains the importance of branding through website design, providing key tips for converting observers to clients. Benoy explains the economics behind solar energy and he discusses trends that he is seeing in the solar and energy storage industry. Benoy talks about opportunity zone investment in the new tax code and how it can be an opportunity for solar.
About Our Guests:
Benoy Thanjan
Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer and the company focuses on developing commercial and industrial solar and utility scale solar plus storage projects. The company also sources financing for solar projects and hedges energy and environmental commodities. Reneu Energy has brokered $27 million in environmental commodities transactions.
Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.
Li Wang
A life-long journalist and communications professional, Li Wang was hooked on the news as an intern at the Philadelphia Daily News during the summer of the O.J. trial. He has been a business reporter, arts editor and film critic. He has shifted his focus to digital marketing and creative services. His company, MJ Wang Media, develops brand messaging and identity through website design and content marketing.
Insight from this episode:
Quotes from the show:
“The biggest mistake that people make is adding stock photos.” - Li Wang Episode 24, on website branding and marketing
“The biggest takeaway about your website is to simplify, use high quality images, and make your messaging succinct.” - Li Wang Episode 24
“Even if you are a business that’s referral-based, some of those referrals may not be converting as easily or as quickly.” - Li Wang Episode 24, on the importance of having a well-constructed website
“Building a marketing presence and branding are huge differentiators especially with people in the same marketplace.” - Benoy Thanjan Episode 24
“The solar economy is one of the fastest growing sectors of the US economy.” - Benoy Thanjan Episode 24
“Energy storage is a game changer and once energy storage become economically it is going to be huge.”-Benoy Thanjan Episode 24
“Some Investors are taking development risk to get higher return on solar projects.”-Benoy Thanjan Episode 24
Resources Mentioned:
2019 is going to be a great year for Solar and the 2018 Year in Review! by Benoy Thanjan
Stay Connected:
Solar Maverick Podcast:
solarmaverickpodcast.com
Benoy Thanjan
LinkedIn.com/bthanjan
info@reneuenergy.com
www.reneuenergy.com
Facebook: Reneu Energy
Li Wang:
MJWangMedia.com
Instagram: @liwang22
li@reneuenergy.com
Subscribe to our podcast + download each episode on itunes, and solarmaverickpodcast.com
SMP 39: Why Landowners Should Look at Solar?
SMP 38: Why Commercial & Industrial Building Owners Should Go Solar?
SMP 37: Guest Episode - Making an Impact While Saving the World - Benoy Thanjan on the Create Your Life Series
SMP 36: The State of the Project Finance Market for Solar Energy
SMP 35: Development Capital Funding for Early Stage Solar Projects
SMP 34: The importance of solar estimating in the construction of a solar project
SMP 33: The New York Solar Market
SMP 32: The NJ Solar Market
SMP 31: Why Operations & Maintenance is so important for the useful life of the solar project
SMP 30: How to construct a great solar project
SMP 29: SREC 101
SMP 28: The Virginia Solar Market
SMP 27: How Climate Change has impacted the Economy? The PG&E Example.
SMP 26: A Developer's Perspective on the US Solar Market
SMP 25: Unique Customer Acquisition and Financing Solutions for the Commercial Energy Market
SMP 23: Community Solar 101 with Suzanne Waters
SMP 22: US Solar Module Market Discussion and Female Entrepreneur’s Perspective with Lauren Carson
SMP 21: An Investor's Perspective on the US Solar Market
SMP 20: The Solar Intrapreneur Story: How Nate helped IGS become one of the biggest solar asset owners in the US
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