Episode Summary
Benoy and Li reflect on the success of the Solar Maverick Podcast and share their expertise. Li explains the importance of branding through website design, providing key tips for converting observers to clients. Benoy explains the economics behind solar energy and he discusses trends that he is seeing in the solar and energy storage industry. Benoy talks about opportunity zone investment in the new tax code and how it can be an opportunity for solar.
About Our Guests:
Benoy Thanjan
Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies. Reneu Energy is a premier international solar energy consulting firm and developer and the company focuses on developing commercial and industrial solar and utility scale solar plus storage projects. The company also sources financing for solar projects and hedges energy and environmental commodities. Reneu Energy has brokered $27 million in environmental commodities transactions.
Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets. Benoy also worked at Vanguard Energy Partners, Ridgewood Renewable Power, and Deloitte & Touche.
Li Wang
A life-long journalist and communications professional, Li Wang was hooked on the news as an intern at the Philadelphia Daily News during the summer of the O.J. trial. He has been a business reporter, arts editor and film critic. He has shifted his focus to digital marketing and creative services. His company, MJ Wang Media, develops brand messaging and identity through website design and content marketing.
Insight from this episode:
Quotes from the show:
“The biggest mistake that people make is adding stock photos.” - Li Wang Episode 24, on website branding and marketing
“The biggest takeaway about your website is to simplify, use high quality images, and make your messaging succinct.” - Li Wang Episode 24
“Even if you are a business that’s referral-based, some of those referrals may not be converting as easily or as quickly.” - Li Wang Episode 24, on the importance of having a well-constructed website
“Building a marketing presence and branding are huge differentiators especially with people in the same marketplace.” - Benoy Thanjan Episode 24
“The solar economy is one of the fastest growing sectors of the US economy.” - Benoy Thanjan Episode 24
“Energy storage is a game changer and once energy storage become economically it is going to be huge.”-Benoy Thanjan Episode 24
“Some Investors are taking development risk to get higher return on solar projects.”-Benoy Thanjan Episode 24
Resources Mentioned:
2019 is going to be a great year for Solar and the 2018 Year in Review! by Benoy Thanjan
Stay Connected:
Solar Maverick Podcast:
solarmaverickpodcast.com
Benoy Thanjan
LinkedIn.com/bthanjan
info@reneuenergy.com
www.reneuenergy.com
Facebook: Reneu Energy
Li Wang:
MJWangMedia.com
Instagram: @liwang22
li@reneuenergy.com
Subscribe to our podcast + download each episode on itunes, and solarmaverickpodcast.com
SMP 18: Financing Platform for Renewable Energy Projects
SMP 17: Solar Engineering and Advice for Entrepreneurs looking to grow successfully in the solar industry
SMP 16: Solar Power Growth and Entrepreneurship Goal Setting in 2019
SMP 15: Colombia Solar Market Discussion with Benoy and Li
SMP 14: How Institutional Investment Capital is Transforming the Renewable Energy Market with Thom Byrne
SMP 13: How to develop a great solar project and many other interesting topics about solar and entrepreneurship with Jim Spano from Spano Partners
SMP 12: Secrets of the Latin America Solar Market with Rik Teeuwen
SMP 11: The marriage of roofing and solar: Innovative and economic solutions with Daryl Pilon and Bob Burwasser
SMP 10: Li and Benoy talk about their experiences as entrepreneurs
SMP 09: How David started his solar company with David Magid from YSG Solar
SMP 08: How companies are reaching 100% renewable energy goals with Benoy and Li
SMP 07: Getting down to Earth with Solar: Construction, quality control and O&M insights from Chris Grablutz
SMP 06: Why solar is a great industry to work in with Suzanne Waters from Reneu Energy
SMP 05: Common Myths of Solar Energy
SMP 04: Strategies to Acquire Commercial & Industrial Solar Customers and the NJ Solar Market with Alex Rivera from Vanguard Energy Partners
SMP 03: Innovative Solar Financing Solution with Abinash Tiwari from Blue Flame Energy Finance
SMP 02: Solar with Sports Teams with Benoy and Li
SMP 01: Introduction to the Solar Maverick Podcast with Benoy and Li
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