Jingles are fun but if they are not relevant to your brand then they won’t serve their original intent; recall. Without your consumer being able to recall who put that funny or emotional jingle together, then you’ve spent your money on nothing.
With sonic branding, you have the power to create something catchy but also relevant and on brand. If done right, the consumer will have no problem remembering what brand put that sound together and easily go back to access more information.
I believe that a hybrid of jingles is forming between the jingle of yesteryear and what is now deemed a sonic identity. It will take the insanely effective jingles of the past, and rework them into more than just a one-off commercial and become the foundation of the brand.
CHALLENGE: What does your brand sound like? Imagine it’s not sound but video. What does your brand look like? What do those visuals sound like? I encourage you to grab a recorder, here’s a link to a good one, https://amzn.to/2Ks1keB and start recording your world; your brands world. Is it the rustling of the wind through the trees, is it children laughing, is it the noise of a busy street?
BOOK SUGGESTION: Seth Godin’s book https://amzn.to/324Tdu7 Purple Cow: Transform Your Business By Being Remarkable is a must read. It seems simple, but so many of us just ride the coattails of something that’s already been done. That won’t get us noticed. That just brings more attention and notoriety to the one who did it first.
This podcast is for you so please let me know if there is anything in particular you’ve been curious about. Don’t be afraid to be vague or even of talking in incomplete sentences; I get it. It’s new and ever changing. That’s why I’m here. To help bridge that gap between traditional marketing and this whole new way of thinking.
For more information on me and what I do or what I can do for you, you can find me at www.Dreamrproductions.com, Linkedin, and Facebook. All of the links will be listed in the show notes. I’d love to help you on your sonic branding journey in any way I can so leave a comment, write a review, send me an email and let’s chat more! Let’s make this world of Sound more intriguing, more unique, and more and more on brand.
Site Sources
https://en.m.wikipedia.org/wiki/Jingle
https://www.youtube.com/watch?v=jdccNAOvPHg
https://www.theatlantic.com/business/archive/2016/08/what-killed-the-jingle/497291/
https://money.howstuffworks.com/commercial-jingle3.htm
https://www.forbes.com/sites/jordanpassman/2017/05/30/why-advertising-jingles-will-make-a-comeback/#33dfc1871b2e
This podcast is available on iTunes, Spotify, Google Play, Stitcher and Podbean. Coming soon to iHeart Radio.
Episode 48- AI; Only As Good As Its Developer (Part One)
Episode 47- Near Range Audio Must Be Clear (Part Two)
Episode 46- Near Range Audio Must Be Clear (Part One)
Episode 45- Voice Apps For Business (Part Two)
Episode 44- Voice Apps For Business (Part One)
Episode 43- Pandora and Sound Marketing with Roger Sho Gehrmann (Part Two)
Episode 42- Pandora and Sound Marketing with Roger Sho Gehrmann (Part One)
Episode 41- Does Your Sound Fit Your Brand with Vijay Iyer (Part Two)
Episode 40- Does Your Sound Fit Your Brand with Vijay Iyer (Part One)
Episode 39- Building an Iconic Sound with Jonathan Wolff (Part Two)
Episode 38- Building An Iconic Sound with Jonathan Wolff (Part One)
Episode 37- Sound DNA with Alex Wodrich (Part Two)
Episode 36- Sound DNA with Alex Wodrich (Part One)
Episode 35- The Sound Marketing Landscape with Pete Erickson (Part Two)
Episode 34- The Sound Marketing Landscape With Pete Erickson (Part One)
Marketing and Innovation Through Sound; COVID-19 and Beyond
Episode 33- Women In Voice With Dr. Joan Palmiter Bajorek (Part Two)
Episode 32- Women In Voice with Dr. Joan Palmiter Bajorek (Part One)
Episode 31- Season One Recap of the Sound In Marketing Podcast
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