The Tom Ferry Podcast Experience
Business
Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.
Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn:
If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.
In this episode, they discuss…
0:00 – Introducing Shannon Gillette
1:25 – Building a brand in an unconventional way
4:29 – The decision to become an influencer
6:35 – Leveraging the media of the day
9:46 – Platforms to leverage
12:49 – Shannon’s advice on branding
14:42 – High-level strategies
17:55 – How to do the research
20:20 – The basics and benefits of a brand
How to Create Trust and Likability as a Real Estate Agent | Tom Ferry Podcast Experience
You’re Gonna Die | Mindset Monday
YouTube Strategies for REALTORS in 2023 | This Week in Marketing
Success in Real Estate: Running Plays that Work | Tom Ferry Podcast Experience
The Breakthrough Mindset | Mindset Monday
Geo Farming for Beginners: Choosing Your Area and Strategy | This Week in Marketing
When Stars Collide: Inside the Bond Collective Merger | Tom Ferry Podcast Experience
Your Most Important Priorities | Mindset Monday
Using Google Local Guides for Real Estate | This Week in Marketing
Coachable Moments: Lessons from 7 of My Greatest Mentors | Tom Ferry Podcast Experience
Massive Momentum for 2023 | Mindset Monday
7 Adjustments to Get BETTER On Camera | This Week in Marketing
Creating the Real Estate Opportunities You Need in 2023 | Tom Ferry Podcast Experience
Your Path Isn’t Permanent | Mindset Monday
How One Agent Took Over 100 Listings in a Year | This Week in Marketing
Who is Your Mastermind? | Mindset Monday
The 365-Day Video Challenge for Real Estate Agents | This Week In Marketing
Education and Timing for Your Long-Term Nurture Strategy | Confidence & Conversion
The Ultimate Open Houses Playbook | Tom Ferry Podcast Experience
Who’s Going to Stop You? | Mindset Monday
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money