The Tom Ferry Podcast Experience
Business
Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic social media marketing to maximize the long-term efficiency of your content.
Sounds complicated, right? Well, it’s not when she explains it. In this episode of This Week in Marketing, Jason Pantana interviews Shannon about her unconventional path to finding and cementing her personal real estate brand within her market. You’ll learn:
If you want to make your social media marketing count, I recommend you listen to Shannon’s advice and then start strategizing your personal brand today.
In this episode, they discuss…
0:00 – Introducing Shannon Gillette
1:25 – Building a brand in an unconventional way
4:29 – The decision to become an influencer
6:35 – Leveraging the media of the day
9:46 – Platforms to leverage
12:49 – Shannon’s advice on branding
14:42 – High-level strategies
17:55 – How to do the research
20:20 – The basics and benefits of a brand
Brilliant Investment & Tax Advice for Realtors | Tom Ferry Podcast Experience
Starting DM Conversations with Social Media Leads | This Week in Marketing
Prioritize Until It’s Painful | Mindset Monday
Marketing Insights & Leadership Lessons from Luxury Presence | Tom Ferry Podcast Experience
The Best Social Media Content Marketing Strategy for Realtors | This Week in Marketing
Show Up Every Day | Mindset Monday
Combat Veteran to San Antonio’s Top Real Estate Agent | Tom Ferry Podcast Experience
4 Channels to Multiply Your Real Estate Listings | This Week in Marketing
Challenge to Champion | Mindset Monday
4 Rules for Winning in a Volatile Real Estate Market | Tom Ferry Podcast Experience
TWIM_064 Podcast
The Importance of Letting Go | Mindset Monday
Crucial Real Estate Trends that Agents Need to Know | Tom Ferry Podcast Experience
Top Real Estate Coaches on Marketing for Listings
Embrace the Pain | Mindset Monday
Critical Conversations in Real Estate Marketing Videos | Tom Ferry Podcast Experience
4 Advanced Google Business Profile Optimizations | This Week in Marketing
3 Q2 Priorities | Mindset Monday
Smart Real Estate Investment for Beginners | Tom Ferry Podcast Experience
Become the Real Estate Thought Leader on Social Media | This Week in Marketing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money