Recently, I was working at a Tony Robbins event and a good friend of the Toddcast, David Meerman Scott, took the stage to discuss Fanocracy. Recognizing this was a super valuable topic to Video Marketing Mastery followers, we brought David back on the show to share more about this concept.
David feels like we’ve gone too far in the direction of superficial online communication and that it’s time the pendulum swings back the other way towards genuine human connection. That’s what Fanocracy is all about.
And growing a large fanbase isn’t limited to just athletes, musicians, and celebrities. In this episode, he’ll reveal how any business can develop a large following of raving fans, even B2B companies (hint: he shares a story of an insurance company that grew their YouTube channel to 700,000 followers). Plus, he shares how he combines neuroscience with video to create this “raving fan” effect even faster.
Read to turn more of your customers into raving fans? Then tune in to this episode of Video Marketing Mastery!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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