the 0.64% of videos with 100,000 views or more on YouTube represent 81.6% of all views on the platform.
Or, to flip that on its head, 99.36% of videos uploaded to YouTube draw less than a fifth of all views.
Pex CEO Rasty Turek suggests that “should YouTube remove [these 99.36% of] underperforming videos, they would save an astounding amount of money and still retain most of the revenue”.
over 400 hours of video are uploaded onto the platform every single minute.
Although Gaming content is YouTube’s fastest growing category of video, music is the most profitable.
Videos under the Music category are also the shortest in length and generate the most views per average video.
According to Pex, the average number of views for videos in the Music category are 16,397, at an average length of 6.8 minutes, with an average 2,411 views per minute of video content.
Music content actually only accounts for 5% of all content on YouTube, but still makes up 20% of all views.
DistroKid will also be the first distributor to implement Audible Magic’s detection tool Broad Spectrum.
An extension of Audible Magic’s ContentID service, Broad Spectrum can identify extreme manipulations of rate, pitch and tempo using only small clips of audio.
The distributor has also launched a free service called DistroLock that allows any artist to upload and register their unreleased audio files through the platform, which will encode a unique audio fingerprint and add it to Audible Magic’s registry.
A much more modern and up to date way of retaining the rights to your music than just posting a CD to yourself.
DistroKid developed this platform with Audible Magic’s insights as an industry-wide solution that will request to block the unauthorized release of an artist’s music (or “leaks”) from appearing on streaming services and social platforms.
In April CD Baby entered into a partnership with Audible Magic to identify content rights conflicts prior to delivery to a Digital Service Provider (DSP).
13/01/2020 - Our 2020 musical bucket list, Bieber scandal PLUS Australia bush fires
Sofar Sounds Profit + Songs becoming Public Domain
01/01/2020 - The Big New Year Music Round Up!
16/12/2019 Warner Music planting 100,000 trees + why is vinyl expensive??
09/12/2019 - Amy Wragg joins Josh, Boomtown Bad Times PLUS "Is it too hard to get into festivals?"
02/12/2019 - Green touring PLUS don't be too precious!
25/11/2019 Neil Yong Boycotting Facebook
18/11/2019 - Spotify's realtime lyrics PLUS we ask 'Is Youtube good for the music industry?"
11/11/2019 Micheal Jackson's Estate buying Rights to Sly Stone catalog + Is AI Music really music?
04/11/2019 - music piracy on the decline, has social media ruined bands' promo skills?
28/10/2019 Pledge Music Unlikely to pay back to Artists
21/10/2019 The Lonely Ole Josh Show #5
13/10/2019 Lonely old Josh Show #4!
07/10/2019 Are the Tech giants undervalueing music + what is the point of music awards?
30/09/2019 - Sound City is here! Plus 'Tribute acts, good or bad?'
23/09/2019 - The Lonely Ol Josh Show talks women in the music industry
16/09/2019 - Ipswich Sound City + Rapid Skill Acquisition with Rich Webb
09/09/2019 Patreon Loan and Healthcare scheme + Pre Gig Feasts!
02/09/2019 - LANDR's AI sampler finder and we ask "whats the point of a music critic?"
26/08/2019 Music Sensorship + The Sacred Headphone Jack!
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