The Passle Podcast - CMO Series
Business:Marketing
The transition to CMO is a pivotal moment and offers the opportunity to drive growth, develop teams, and lead change. On the flip side, taking that step up can also uncover vulnerabilities and requires a level of awareness and intentionality that is central to successful leadership.
On today’s episode of the CMO Series, Eugene McCormick sits down with Tom Helm, Chief Marketing Officer at Smith Gambrell Russell to delve into the learning and approaches Tom has taken in his role and advice for others taking on the mantle of CMO.
Tom and Eugene discuss:
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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