I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective.
She started by explaining why email is so important. Sure it is great to build a community on social media, but what will you do if Facebook goes down or cuts off your profile. You are stuck. But if you have email addresses, you own those contacts and can take them wherever you want.
You have the flexibility to contact them when you want and to share information they want and need to know.
#794 A Little Cappuccino Goes a Long Way
#793 Finding Your Ideal Client
#792 The Long Game
#791 Life Cycle Marketing
#790 Invite me In
#789 Empathy and Action
#788 The Follow Up Process
#787 MEGA Position
#786 Lessons from Improv
#785 Copywriting Style Guide
#784 New Tech - Finding What is Right for You
#783 Measure Your Email Results
#782 Google Wants You to Do Better
#781 Time to Pivot
#780 Protect Your Assets
#779 It Is All About The Cash
#778 Cost Plus Pricing
#777 Get To Yes Faster
#776 Turn Your Sales Funnel Upside Down
#775 Testimonials are Marketing Gold
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