Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
Renegade Marketing: Building Unbeatable B2B Brands - Drew Neisser
The Content Sweet Spot - Mark Williams
Changing B2B purchasing habits - Laura Erdem
Bringing Creativity to the Sales Process: An Exploration of Prospecting Techniques - Mafalda Johannsen
A Deep Dive into B2B Leadership Best Practices for Change - Gina Balarin
Leveraging LinkedIn for Optimal B2B Growth in 2023 - Michelle J. Raymond
Boosting Demand Generation Success - Adam Holmgren
The Journey to Silo-Free Content Strategy - Ashley Faus
B2B Buying Journey: How 6 Figure buyers would buy in 2023 and beyond - Omprakash Karuppanan
Actionable Tips for Customer-Driven B2B Innovation and Growth - Étienne Garbugli
Website Personalization and Targeted B2B Content That Breaks Through the Noise - Kirsty Dawe
[Extra Episode] Celebrating 100 Podcast Episodes – Jakob Löwenbrand
How to Grow Fast as a B2B Company with Digital Marketing - Neil Patel
The New Model of Selling: Selling to an Unsellable Generation - Jeremy Miner
Using Programmatic Prospecting to Drive More Meetings – Brent Keltner
The Road to Profitability in a Sustainable Way – Jeremy Spijker
The Importance of Creativity in B2B Marketing – Jason Miller
Random Acts of Marketing – John Ryan
Using Behavioral Science in Marketing – Nancy Harhut
Tips for Building the Best B2B Marketing and Sales Tech Stack in 2022 - Thomas Armitage
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