A good philosophy to have as a small business is to surround yourself with those "who have knowledge and talents in areas where I might not be so well versed" (Richard Branson), whether it's regarding employees, suppliers or even customers. But, despite being a closer relationship that provides a more satisfying approach, working as a partner has its own challenges. If you're treating someone as a supplier or customer, there is a natural distance but, as a partnership, it becomes a bond that requires trust and confidence.
Marketing Matters Episode 19 - What Makes a good client?
Marketing Matters Episode 18 - The Key to Marketing - Stick at it!
Marketing Matters Episode 17 - Digital Marketing Dangers
Marketing Matters Episode 16 - Internal View of Marketing
Marketing Matters Episode 15 - Marketing Focus
Marketing Matters Episode 14 - Value of 'Free'
Marketing Matters Episode 13 - Process & Agility
Marketing Matters Episode 12 - Hosting
Marketing Matters Episode 11 - Social Media
Marketing Matters Episode 10 - E-mail Marketing
Marketing Matters Episode 9 - Search Marketing
Marketing Matters Episode 8 - Planning
Marketing Matters Episode 7 - Joined-up Marketing
Marketing Matters Episode 6 - Data
Marketing Matters Episode 5 - Design
Marketing Matters Episode 4 - PR
Marketing Matters Episode 3 - Networking
Marketing Matters Episode 2 - Posting to Facebook is not Marketing
Marketing Matters Episode 1 - The importance of a website
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