The Passle Podcast - CMO Series
Business:Marketing
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than their predecessors.
We’re lucky to be joined by someone who has seen those generational differences up close. We welcome Murray Coffey, former Chief Marketing Officer at Haynes and Boone, LLP to the CMO Series to talk about adapting to and preparing the next generation of legal professionals.
Murray joins Charles Cousins, to explore:
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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