WVU Marketing Communications Today
Business:Marketing
WVU Marketing Communications hosts Cyndi Greenglass and Mathew Cummings will interview faculty at the INTEGRATEconference offered by the WVU Reed College of Media. INTEGRATE has hundreds of current and emerging thought leaders attending each year to share the latest trends and best practices shaping the IMC world.
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INTEGRATE focuses on the latest trends shaping our fast-evolving industry. Speakers cover emerging subjects like data-driven marketing decision-making, how virtual reality changes the ways we can engage target audiences, or diversity and inclusion in the IMC world, as well as industry-shifting campaigns that change how consumers feel about the brands they prefer and content marketing strategies that can be applied to both large brands, as well as entrepreneurial start-ups.
Is CGI+AI a Match Made in Heaven?
Why Customer Service Deserves More Respect
Adapt or Die: The Future of Email
Do B2B Marketers Really Care About Branding?
The Past and the Future of Branding
Multicultural Marketing Goes Mainstream
A Maverick’s Life in Marketing Data
On a Mission to make you Remarkable
Business is Here to Serve, to Respect, to Make the World Better
The Founder of Quantifiable Loyalty
Why The Future Does Not Fit the Containers of the Past
Life Lessons From a Legendary Direct Marketer
Wrote the Book on Marketing Channels
Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus
A Victory Lap for Marketing Innovation in 2022
Community is the Last Great Marketing Strategy
Can the Travel and Hospitality Industry Get Out of its Own Way?
What’s the Secret to Marketing Innovation?
What is Wrong with Subscription Marketing?
What Does the Future Hold for Search?
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