2020 kicked off the streaming decade, but the growth of streaming skyrocketed faster than even those at the front seat initially predicted. Guest Tedd Cittadine, VP, Content Partnerships, Roku Inc. unpacks what this transformational shift in viewing behavior means for content makers looking to connect with engaged audiences on TV streaming. Tedd discussed the growth opportunities that the Roku platform can offer both AVOD and SVOD services from user acquisition, customer retention, brand marketing, advertising, ad technology and more. Tedd also details the marketing strategy behind the success of the free AVOD service The Roku Channel, the acquisition of Quibi’s multimillion-dollar portfolio original programming and what the growth of streaming means for advertisers, content providers, consumers and the television industry at large.
Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences
John Hendricks: The next great migration of viewers
Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities
Dan Fienberg, TV Critic: What makes for great TV?
Jill Rosengard Hill: How technology is changing the way consumers engage
Chris LaPlaca: Managing a company’s brand in a connected world
Wared Seger: Understanding the complexities of data science today
Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience
Barry Jossen Part 2: It’s about wireless: we no longer must be tethered to our wall to watch TV
Barry Jossen Part 1: It’s about wireless: we no longer must be tethered to our wall to watch TV
Sarah Aubrey: Programming hits for today’s sophisticated audience
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