Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool, shares her career journey on how she got into marketing, and how Lucky Orange helps B2B marketers understand website visitor behaviour.
She explains the different tools available such as heat maps, session recordings, and live chat; and how these tools help understand visitors' behaviours in aggregate but also at an individual user level.
She also shares details on how Lucky Orange remains GDPR and CCPA compliant, and what she thinks is the key to conversion rate optimization.
Interview with Emma Valentiner - CanIRank
Interview with Ike Singh - Social27
Interview with Chris Willis - Acrolinx
Interview with Kate Terry - Turtl
Interview with Mark Abrami - Hootsuite
Interview with Martin Larsen - Conferize
Interview with Jose Palomino - Value Prop
Interview with Naren Hariparanthaman - Social Animal
Interview with Riaz Kanani - Radiate B2B
Interview with Tim Bohn - GatedContent
Interview with Steffen Hedebrandt - Dreamdata
Interview with Cassandra Jowett - PathFactory
Interview with Shea Castle - Terminus
Interview with Andrew Hally - Bynder
Interview with Olivia Kenney - LeadSift
Interview with Sam Ovett - Mobile Pocket Office
Interview with Steve Zakur - Solosegment
Interview with Chris Newton - Intellimize
Interview with Abhi Yadav - Zylotech
Interview with Joel Harrison - B2B Marketing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips