This week's episode is entitled "Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020". We talk with Edward Roberts, Senior Director of Product Marketing at Distil Networks.
We are really focusing today on ABM, account based marketing and all the things required in terms of elevating the game of the marketing team, but also changing the culture between sales and marketing to make that work.
Edward answers these questions below and a lot more:
Listen in now and/or read the full transcript on our blog starting Mon. 11/11 6am PST.
The rise of event marketing technology
Predictive Analytics vs. Augemented Intelligence
Video marketing best practices
7 Essential Building Blocks for High Performance Sales Development
How Marketing Should Measure and Drive Revenue Performance
How to create a Channel Engagement framework
ABM Noise Making you Kranky?
Content Marketing, What's working?
How consolidating your integrated communications can accelerate awareness.
Secrets to effective, high performing B2B content
Is sales something you’re born with?
Account Based Marketing - Joys and Failures
How to Balance the Art & Science of Selling and more with David Priemer
Marketing Trends and Getting Started in ABM in 2017
Explaining the prediction and arrival of the ABM wave
Discover fundamental metrics to understand pipeline health.
High-level trends and intimacy of insight.
Matt Heinz Top 10 Reading List of Business Books 2016
Profit Center Marketing
Selling ABM Internally with Jessica Fewless
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