John Cutler is a product evangelist for Amplitude, and a leading voice in the product management community. As a systems overthinker and "on second thoughts" leader, he's an anomaly in this world of quick-fire bubblegum takes. John's hypothesis is simple - product management is messy and he loves nothing more than thinking about it and drawing lots of complicated diagrams to explain it.
Here are some of John's weighty thoughts:
There's a lot of variety in product content out there and that's goodJohn can get pretty in-depth, but there's plenty of room for targeted, optimised, "just do this" takes out there. As long as they're reducing the gatekeeping around product management not increasing it.
Working in the "ideal" product way isn't the be-all and end-allThere are lots of great teams out there not working as per the books. There are also great Big Tech-style practitioners who can only thrive in certain environments and would flounder anywhere else.
We should all be thinking in systemsSystems thinking is important for product managers trying to make sense of their product or organisation. Nothing is linear, everything is composed of self-reinforcing loops. Think you're a change agent? You're part of the system too!
Product people need to be able to translate their thinkingSystems thinking or otherwise, product people can have complicated messages that could sound esoteric or theoretical to non-product folks. It's important to find a way to land your message with your target audience.
He coined the term "Feature Factory" as a joke and his thinking has evolvedSometimes you're going to have to build a feature & it might even be the best move! Work with your CEO, not against them, when they ask for a feature & make sure you know what game you're playing.
Surviving a feature factory is possible with this 5-step planJohn has an actionable 5-step plan (containing 6 steps) which enables you to work out what you want, what your colleagues want, demonstrate the value of product practices and, if all else fails, when to leave.
Contact JohnYou can hit John up on Twitter, or sign up to his mailing list The Beautiful Mess.
Paying Off Your Organisation’s Human Debt Through Agility & Psychological Safety (with Duena Blomstrom, Founder & CEO @ People Not Tech)
Moving Beyond Founder-Led Product Development & Setting PMs up for Success (with Jennifer Yang-Wong, VP of Product @ Contrary)
Connecting Product Management to Business Goals by Mastering your Product Strategy (with Gabrielle Bufrem, Product Leadership Coach & Advisor)
Taking Control of your Career with Life-Changing Conversations (with Julie Starr, Author ”The Coaching Manual”, ”The Mentoring Manual” & ”Brilliant Coaching”)
Designing Conversations that Matter with the Conversation OS Canvas (with Daniel Stillman, Executive Coach & Conversation Designer @ The Conversation Factory)
Product Managing APIs - What’s Different and What’s the Same? (with Deepa Goyal, Product Strategy Lead @ Postman & Author of ”API Analytics for Product Managers”)
Build Better Products Faster by Embracing Continuous Delivery (with Dave Farley, Consultant & Co-author of ”Continuous Delivery”)
The Big Pivot to Reinvent Product Management (with Yana Welinder, Founder & CEO @ Kraftful)
Landing That Perfect Role by Finding Your Inevitable Edge (with Erika Klics, Job Search Strategist & Founder @ ErikaKlics.com)
Doing the Splits to Accelerate your Product Growth (with Andres Glusman, CEO @ DoWhatWorks & A/B Test Enthusiast)
Moving to Customer-Led Growth by Forgetting the Funnel (with Georgiana Laudi & Claire Suellentrop, Founders @ Forget the Funnel)
Embracing Change to Innovate in Product Management (with Greg Coticchia, CEO @ Sopheon)
Achieving Product Excellence with the Product Operations Manifesto (with Antonia Landi, Product Ops Consultant & Co-Author ”Product Operations Manifesto”)
Is Product-Led Growth Really For You? (with Leah Tharin, Product-Led Growth Guru & Head of Product @ Jua)
(Don’t) Scream If You Want To Go Faster - How to Accelerate Product Development (with Ed Biden, Founder @ Hustle Badger)
The Rise of the Robots - How to Responsibly use AI in your Products (with ChatGPT 4, Cutting-edge language model @ OpenAI)
Moving from Value Streams to Software Profit Streams (with Luke Hohmann, Co-author ”Software Profit Streams” & former SAFe® Framework Contributor)
Getting Ahead of the Competition by Getting Good at Competitor Analysis (with Bethan Vincent, Managing Partner @ Open Velocity)
The Seven Deadly Mistakes of Productization (with Eisha Armstrong, Co-founder @ Vecteris & Author ”Productize”)
How to Move Fast Without Breaking Things (with Dani Grant, Co-founder & CEO @ Jam)
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