How to Make Internal Communications More Authentic
EPISODE 49 | Guest: Ray Walsh, independent internal localization consultant & author of Localizing Employee Communications
How do you engage people but still maintain consistency in branding and messaging? How can you express your corporate culture while being authentic, comprehensible and engaging at the same time?
As in all good communications, the key is to focus on the audience – who they are, what they’re interested in and what their context is. But that’s just the first step, after you get to know your audience, you still have to craft messaging that will appeal to them.
In this episode, localization and communications expert Ray Walsh gives advice on how we can get across what we need to and yet still sound human.
- Learn how to avoid jargon (write to your mother)
- Get tips to simplify and focus your message
- Explore how being authentic leads to more engagement
- Embrace revisions, review and more revisions
- Hear how localization can help frame corporate messaging
See the full transcript HERE
Check out Ray’s book Localizing Employee Communications at Amazon or direct from XML Press
Benefits and Tips for Digital Directories
The Evolution of Booking Spaces
Connect without Corporate Jargon
Common Technical Mistakes to Avoid
Quick Guide to Digital Signage Benefits
IC23 Preview
Digital Signage Today & Tomorrow
Digital Donor Walls: Benefits & Tips
Use AI to Create Content Today
AI Personas & Ethics
Adapting to the AI Age
6 Growing Content Trends for Digital Signage
Internal Communication Trends for 2023
ISE 2023 Wrap Up
How Digital Signage Helps Facility Managers
How to Choose the Right Digital Signage Player
Designing Menu Boards for Screens
10 Digital Signage Tips in Under 10 Minutes
Why Your Business Needs a Digital Signage System
9 Quick Digital Design Tips
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips