DMOU: Destination Marketing Organization University
Business:Management & Marketing
The philosophies that underpinned the art and science of the Destination Marketing world changed 15 years ago this Summer. That’s when Maura Gast first uttered those now famous words, “If you Build a Place…” On this edition of DMOU, Maura shares the backstory of how her “Building Blocks” came to be and how the entire community development sector is coming around to recognize that “it all starts with the visit.” Plus, she shares her thoughts on additional ways to explain the value of DMOs and her take on highlights from the Board Leadership for Destinations Symposium.
Shimo: Why MINT+ will be a Game Changer for DMOs
Steve Hayes: Marketing a Destination on Prime Video
Travel Oregon: Why Welcome Centers Still Matter
Rhanee Palma: Navigating the Language of Destination Sales
Billy Kolber & Kenny Porpora: Getting LGBTQ+ Right
Nicole Mahoney: The Critical Role of Collaboration in Tourism
Cathy Ritter: The High Value Visitor (it's More than Money)
Kristen Jarnagin: Owning Your Destination Story with Video
Paul Nursey: Environmental Sustainability
Joe Marinelli: Traversing a Pandemic
Elliott Ferguson: Tourism Diversity Matters
Racene Friede: Developing Exceptional Board Engagement
Patricia Washington: Alexandria's Transformation
Erin Francis-Cummings: The Research that Identifies the Future of Destination Marketing
Jim Cowan: A Different Kind of Economic Development
Dave Serino & Brian Matson: Digital Destination Marketing
Al Hutchinson: Actualizing the Promise of Diversity, Equity and Inclusion
Marc Garcia: Becoming an Autism Certified Community
Kurt Krause: Aligning Historical Competitors
Marsha Lindsay: The Future of the Future
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