When it comes to finding your ideal client Jonny Cooper thinks of the process like a three legged stool. You need all three pieces. Without one of the three, the stool falls over.
The first one is to identify a type of person for whom we can solve a big expensive problem. This should be someone who's suffering with something really important to them, a life changing challenge we can solve for them.
Next, your ideal client needs to be visible, with identifiable characteristics. It's no use saying you help stressed out middle-aged women who are feeling a bit stuck because people don't wander around with a badge saying I'm feeling a bit stuck. That's where demographic criteria can help.
The third criteria is the group you identify must be able to pay you.
#999 Short Form Video Tips with Jennifer Denney
#998 Meditation for the Real World
997 Give Your Voice to AI
#996 Masterminding Success
#995 Use AI to Repurpose Your Content | Greg Wasserman
994 - Why the Tortoise Always Wins
#993 Using AI to Collect, Analyze and Use Data | Parker Olsen
#992 What is Your Problem Solving Style? | Kris Ward
#991 Social Media Chef
#990 Selling on LinkedIn with Karen Yankovich
#989 The Confirmation Process
988 - The Dangers of Marketing Wallpaper
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth