Luxury Listing Specialist - Dominate High End Listings In Any Market
Business:Marketing
There are very few luxury agents that do any type of custom video content because they fear the expense. How does this misconception lead to missed opportunities? Why is it so important to have video content in your marketing plan? How do you demonstrate your expertise and educate your database? On this episode, we are joined by Vyral Marketing founder, Frank Klesitz, who shares how video can boost your business.
If you’re not demonstrating your expertise, you’re really not spending time with people and letting them get to know you. -Frank Klesitz
Takeaways + Tactics
At the start of the show, we talked about the power of short video updates to your database, and Frank shared his own experience in luxury real estate. We also talked about why having a lot of visuals on Facebook is so powerful, and why your aim shouldn’t just be to send out content.
We also discussed:
Rounding up your contacts, reconnecting with your database, and letting them know you’re selling real estate isn’t a new concept; but you have to take it further. It’s not just about people seeing your image, it’s about them actually spending time with you. By building a wealthy stock of video content, you give yourself instant credibility and play into the power that videos have in conversion.
Guest Bio
Frank is an entrepreneur, marketer, coach, and real estate investor who built the company Vyral Marketing which serves a wide range of professional services companies around the country. For more information on what Vyral Marketing can do for your business visit getvyral.com.
Resources
Become a Certified Luxury Listing Specialist
Get Your Free Gift - Luxury Listing Blueprint
How We Worked with Brian Culhane to Secure His 1st Trophy Listing ($6.5m) and What He's Doing to Leverage It
How to Leverage Global Talent & Focus on Your Strengths and Passions w/Daniel Ramsey
Why Doing it Alone is the Biggest Fallacy in Real Estate w/Alex Charfen
Using Direct Response Marketing to Target Luxury Sellers w/Dean Jackson
Proactive Outreach and Lead Generation w/ Former KW CEO, Chris Heller
Why True Luxury Isn’t Just About Pricing w/Jere Metcalf
Working with Chinese Buyers w/Michi Olson
Creating Urgency In a Stagnant Buyer’s Market w/Marti Hampton
Breaking Into Luxury: How To Make A Compelling Case to High End Prospects w/Dan Conn
How Celebrity Endorsements Can Propel an Agent to Rockstar Status in Their Market w/Matt Wagner
How Technology Can Assist an Agent in Selling High-End Real Estate w/ Robert Reffkin
How to Differentiate Yourself in Luxury Real Estate w/David Banks
The Most Important Skill You Need in Luxury Real Estate w/Sean Conlon
Expert Strategies for Jumping to the Next Price Point w/Bob Hurwitz
The Power of Confidence and Preparation in Winning Luxury Listings w/Craig Hogan
Creative Financing in Luxury Real Estate w/Frank Aazami
How to Use Charitable Events and Strategic Giving to Grow Your Network w/Anthony Marguleas
Making the Most of Your Luxury Listing w/Leigh (Canlis) Greenwood
Building LA's #1 Team & Delivering The Ritz-Carlton Experience w/Justin Alexander
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