In this episode Liz O’Donnell talks about older mothers who are juggling a job, dependent children and aging parents. I refer to this segment of the mum market as The Invisible Women. They claim to be cashed up with nothing to buy. I believe they represent one of the biggest opportunities within the Mum market and Liz and I discuss what brands are missing.
For the show notes head to: https://marketingtomums.com.au/podcast/ep3_Liz_ODonnell_Invisible_Women
12. Why Mums Respond to Cause Marketing with Rochelle Courtenay
11. Engaging Mums at Work with Mita Mallick
10. Staying Relevant and Building Trust with Bill Partyka
09. Winning Her Business with Bridget Brennan
08. Selling to Chinese Mothers with Catherine Cervasio
07. Mums and Automotive Marketing with Mike Johnstone
06. Kids Influencing Mums Decisions with Michelle Poris
05. Reaching Mums With Influencer Marketing with Natalie Giddings
04. Understanding Gen Z Mothers with Jeff Fromm
02. Why Mums Love Surprise And Delight with Amy Henry
01. Key Mistakes Brands Make with Katrina McCarter
00. Introduction to Marketing To Mums
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