In this episode Michelle Poris discusses key insights from the Brand Love 2018 Study and shares key implications this holds for marketers. Their study highlights significant changes in marketing to families and highlights the growing influence of children in family decision making.
For the show notes head to: https://marketingtomums.com.au/podcast/ep6_Michelle_Poris_Kids_Influencing_Mums_Decisions
52 Building Engaged Communities with Belinda Jennings
51. Partnerships and Collaborations with Katrina McCarter
50. Marketing to Gen X Mums with Susie O’Brien
49. Power of Facebook Groups with Katrina McCarter
48. Power of Purpose with Monica Meldrum
47. Growth of Audio with Megan Lazovick
46. Growth of Women in Business with Tina Tower
45. Marketing to Single and Solo Mothers with Jacinta Tynan
44. Health and Wellness Boom with Sam Wood
43. Marketing to Tech-First Parents with David Butler
42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings
41. What brands are getting right with Katrina McCarter
40. Why your brand name matters with Louise Karch
39. Attracting Mums to your brand using PR with Jules Brooke
38. Podcast Popularity Among Mothers with Elissa Ratliff
37. Understanding the impacts of home isolation with Katrina McCarter
36. Marketing to Millennial Mothers with Eddie Geller
35. Pinterest Marketing with Carin Lee-Skelton
34. Mothers and Covid19 with Jola Burnett
33. The Rise of Femtech with Marija Butkovic
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