Video has many superpowers; one of them being clarity.
If you have a complicated product or service, video can help your audience follow along and understand your message without being overwhelmed by the technical gobbledygook.
Take Marketo for example.
Marketo is a full-stack marketing suite that does a lot of things — from lead management to marketing automation to mobile marketing.
Before they added video to their sales process, they relied on white papers to educate their audience.
White papers can be extremely valuable if they are written well, but asking someone to read a 3,000-5,000 word guide can be a big ask.
That’s why Marketo started using 4-minute video demos...
..and after analyzing the data, they discovered their video demos were outperforming their white papers by 6x!
Do you think this improved their lead-scoring?
Absolutely.
Not only that, but they are able to connect video views to ROI (which is a common challenge for marketers).
How did they do it?
I’ve invited Paulo Martins to the show to spill the beans. He is the Head of Global Digital Marketing at Marketo, and he’s going to reveal how he can spend $1 on video and make back $5.
Having tangible data like this makes it easy to prove to company stakeholders that video marketing deserves a bigger budget!
(Sidenote: Paulo recorded a free webinar showing how to achieve MORE with LESS using video for demand generation, which you can watch here).
We also have a private discussion about it inside of our WireBuzz Insider Facebook group, which you can join for free.
So if you want to learn how to track the ROI of your video marketing, tune into this episode of Video Marketing Mastery!
Ep. 477: If you Get Nervous In Front of People, you aren‘t Developing Yourself
Ep. 476: Todd Talks with CEO of Mosaic Media Mary Ann Pruitt
Ep. 475: The Limiting Belief a Teleprompter Solves
Ep. 474: Todd‘s Tricks for Using a Teleprompter on your Phone
Ep. 473: The Difference Between 2D and 3D Animation w/ Amanda Makara
Ep. 472: Getting your Natural Charisma to Shine Through on Camera
Ep. 471: Proximity is Power - Why Todd Focused on Medical Marketing
Ep. 470: Todd Reveals the Blue Speedo Story
Ep. 469: Todd Recaps Week 1 of His Bootcamp
Ep. 468: When and Why to Use Animation in Video
Ep. 467: Todd Talks Buyer Philosophy
Ep. 466: The Viral Video Hoax
Ep. 465: Breaking Down a Client Testimonial Story
Ep. 464: Todd and His Wife Wendy Talk About Self Over Wine
Ep. 463: Why Adding Massive Value is Vital
Ep. 462: The Disconnect Over a Buyer‘s First Sale Approach
Ep. 461: The Pros and Cons of Using a Teleprompter
Ep. 460: The Story of the WireBuzz Client That Became the Chairman of the White House‘s President‘s Cancer Panel
Ep. 459: Todd‘s Tips for How to Persevere When a Project is Delayed
Ep. 458: Todd After Dark: Growth Games and Career Acceleration
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