Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Nearly half of Americans now say that experiences are more important than possessions – and “Enjoying Life” has grown to become a core value among US consumers. After three years of pandemic isolation and uncertainty,
Americans seem ready to dive into experiential pleasures – but what exactly are they looking for? Which consumer groups are driving this renewed passion for indulgence – and how does it square with today’s inflation-driven focus on cost cutting and bargain hunting?
Drawing on five decades of trend insights from GfK Consumer Life, this episode will delve into the consumer moods, values, and desires that underlie a surging “experiential economy,” in the US and around the world. Across genders, generations, cultures, and social classes, we will define this movement and reveal how brands can leverage it wisely.
Trends to watch: Health & wellness
Replay: Rewriting the influencer playbook
Booming shopping trends: What to watch
The future of work and a digital lifestyle
"Driving" consumer expectations in 2021
The world according to Biden and Trump supporters
A timeline of COVID and its impact on consumers and brands
The future of the smart home today
The future of sustainability: What brands & marketers need to know
Going back to school in the time of COVID-19
The changes and challenges of advertising
How does Gen Z feel about COVID-19 and the future?
The Rise of eSports and its Fans
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Activism, anxiety, and the new consumer marketplace
Bringing new precision to programmatic targeting
Life under Crisis: How consumers feel about COVID-19 and protests
Understand the forces shaping the future of shopping
Creating Success Through In-Market Testing
Rewriting the Influencer Playbook
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