Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Nearly half of Americans now say that experiences are more important than possessions – and “Enjoying Life” has grown to become a core value among US consumers. After three years of pandemic isolation and uncertainty,
Americans seem ready to dive into experiential pleasures – but what exactly are they looking for? Which consumer groups are driving this renewed passion for indulgence – and how does it square with today’s inflation-driven focus on cost cutting and bargain hunting?
Drawing on five decades of trend insights from GfK Consumer Life, this episode will delve into the consumer moods, values, and desires that underlie a surging “experiential economy,” in the US and around the world. Across genders, generations, cultures, and social classes, we will define this movement and reveal how brands can leverage it wisely.
How Trends Drive Decisions: Leveraging the Strategic Value of Consumer Trend Insights
Changes in lifestyles & behaviors following COVID-19
Is Sustainability still important in uncertain times?
How American Consumers are Handling the COVID-19 Outbreak
Today's Cannabis Consumers: Understanding Their Needs, Concerns, and Purchases
Understanding CBD Consumers
Coronavirus: Tracking its impact on brands & consumers
The "dark" side of the marketing
Future of Retail: The Impact of Technology
Why are we still talking about Millennials?
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