WVU Marketing Communications Today
Business:Marketing
Our host for this episode of West Virginia University's Marketing Communications Today is Nathan Pieratt. His guest is Joseph Jaffe, CEO and Co-Founder of Evol8tion. Some of the topics they may be covering in this interview include:
----more----
About our guest, Joseph Jaffe - CEO and Co-Founder, Evol8tion
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC, an consultancy that helps corporations with digital innovation and transformation. Evol8tion’s clients include Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International and Doctor Pepper Snapple Group.
In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV, in an effort to prove once and for all that he does not have a face for radio.
Treat Data Like a Team Member in Order to Succeed
The Persuasion Code: is there really a part of the brain that decides?
Top 3 ways data impacts the creative process + 3 tips on how to help your creative career
Why a Programmatic Media Approach has Value!
Social Media Metrics: Skinny Version
Does Awareness, Engagement & Loyalty Matter vs. the Math?
Integrated and Data-Driven Marketing at Integrate WV 2018
Why Every Business Needs a Social Media Policy Before You Get Fined by the FTC!
Topics and Trends in Direct and Digital Marketing
Has customer empowerment killed CRM?
The Value of a Programmatic Media Approach
Simplifying Social Media Metrics
Getting the Full Benefit out of Your Customer Research Data
Data at the Crossroads of Congress and Ethics
Living Comfortably with Data
Mind the Gap – Here comes Generation Z. Are you prepared?
5 Minute Tip on Going Mobile - Author Bob Bentz with Matthew Cummings - WVU Radio
Relevance Raises Response
Time to declutter your data and create your own narrative story
Emerging Social Media Trends Because of Data - Emerick & Greenglass
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
B2B Agility™ with Greg Kihlström