The Passle Podcast - CMO Series
Business:Marketing
Diversity, Equity and Inclusion. Nearly all law firms have a DEI policy in place but how many are truly progressive when it comes to creating an inclusive and equitable environment for lawyers and business professionals to thrive?
That’s the theme of today’s episode of the CMO Series, and Will Eke is very lucky to welcome Silvia Van Den Bruel, Marketing & Business Development Director at Hausfeld, to talk about social inclusion and the role of the marketing and BD function in driving change.
Silvia and Will discuss:
Episode 11. Julia Bennett on the missing piece in client relationships at law firms
Episode 10. Susan Ahern of Clark Hill on building marketing into a trusted voice in the boardroom
Episode 9. Alessandra Almeida Jones on diversity & inclusion in effective marketing
Episode 8. Rippan Vig on how Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms
Episode 7. Eva Wisnik on the state of the talent market in Professional Services Marketing & Business Development
Episode 6. Yasemin Baird of Montagu Evans on Leadership and Achieving Success in Professional Services Marketing
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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