The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week
How do you decide which digital trends deserve attention and resources and which don't? So how did I answer the question? Simple, our strategy is explore, evaluate and embrace.
The first part of the strategy is staying ahead of the curve by reading, reading, reading. There's no single expert in the field so I have several websites I check on a regular basis.
When I find something that piques my curiosity, I switch over to evaluation mode. I dive into by reading product reviews and searching for discussions on Twitter and LinkedIn. Then we kick the tires for ourselves to see if the product works the way they say it will.
Finally, we look at how this addition fits with the rest of the marketing program. This is where many exciting ideas get sideline because even if a tool looks great, if it doesn't fit with everything else you're doing, it's not a great fit for you.
And finally you need to embrace and this is where you have to make a decision to go big or go home and admit the resources or don't play.
#929 Start with Words
#928 Time for a Rebrand
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
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