Matt Johnson, PhD and Prince Ghuman are the authors of “Blindsight: the mostly hidden ways marketing shapes our brains.” We caught up with them to discuss the book, basketball, ethics, and old school hip hop.
Matt is a professor at Hult International Business School and he likes to explore the intersections of neuroscience, psychology, and consumerism in his graduate and undergraduate classes.
Prince is also at Hult International Business School where he teaches marketing. He is also the founder of PopNeuro, a firm that helps companies to ethically apply neuroscience to their marketing strategies.
In our conversation, Matt and Prince introduced us to a new term in neuromarketing they call mid liminal. Not subliminal, but mid liminal. We also talked about the natural partnership between neuroscience and marketing and we covered one of our favorite linguistic games – the Kiki and Bouba studies.
Most importantly, we discussed their views on the ethical application of neuromarketing.
We also want to note that Prince and Matt are hosting the World’s First Neuromarketing Certification Bootcamp. It will be held live on December 4th through the 6th of 2020. They will be condensing years of neuroscience and marketing insights into a three-day Bootcamp with the intent of outfitting professionals with the latest tools in neuromarketing. Best yet for those looking to build credibility at work: successfully completing the Bootcamp earns you a certification.
They also shared a link to the Bootcamp along with a special code (GROOVES) to save $500 off of the registration fee. Use the link in the notes below and type in GROOVES to receive your discount. Of course, this fantastic discount code is ONLY available to listeners of Behavioral Grooves. We encourage you to check it out as we think these guys have a lot to share.
Thanks for listening and we hope you go out and find your groove this week.
© 2020 Behavioral Grooves
Links
Matt Johnson: https://www.linkedin.com/in/mattjohnsonisme/
Prince Ghuman: https://www.linkedin.com/in/princeghuman/
“Blindsight”: getbook.at/blindsight
Neuromarketing Certification Course: https://www.popneuro.com/neuromarketing-bootcamp
Special Discount Code: GROOVES
Master Classes: https://www.popneuro.com
Nick Van Exel: https://en.wikipedia.org/wiki/Nick_Van_Exel
Steph Curry: https://en.wikipedia.org/wiki/Stephen_Curry
Klay Thompson: https://en.wikipedia.org/wiki/Klay_Thompson
Wine Shop Study: https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections
Kiki and Bouba Effect: https://en.wikipedia.org/wiki/Bouba/kiki_effect
Phillip Kotler: https://en.wikipedia.org/wiki/Philip_Kotler
OCEAN/BIG 5: https://en.wikipedia.org/wiki/Big_Five_personality_traits
Cass Sunstein on Ethics: http://www.law.harvard.edu/programs/olin_center/papers/pdf/Sunstein_809.pdf
Charlotte Blank on Don’t Be Creepy episode 9: https://behavioralgrooves.com/episode/dont-be-creepy-data-transparency-with-charlotte-blank/
Porsche: https://www.porsche.com/usa/
Breitling: https://www.breitling.com/us-en/
Purple: https://purple.com/
Serta: https://www.serta.com/
IKEA: https://www.ikea.com/us/en/
Sleep Number Bed: https://www.sleepnumber.com/
Onomatopoeia: https://www.youtube.com/watch?v=FBQCgjo1QTU
Kurt Nelson, PhD: kurt@lanterngroup.com
Tim Houlihan: tim@behavioralchemy.com
Musical Links
“Old Town Road” remix: https://www.youtube.com/watch?v=7ysFgElQtjI
Grandmaster Flash: https://www.youtube.com/watch?v=PobrSpMwKk4
Busy Bee Starski: https://en.wikipedia.org/wiki/Busy_Bee_Starski
Tribe Called Quest: https://en.wikipedia.org/wiki/A_Tribe_Called_Quest
Van Morrison: https://en.wikipedia.org/wiki/Van_Morrison
The Beatles: https://www.youtube.com/watch?v=yYvkICbTZIQ
Al Green “Let’s Stay Together”: https://www.youtube.com/watch?v=uSu6tcbMOu0
Beatnick Music: https://en.wikipedia.org/wiki/Beatnik
Flora Cash: https://www.floracash.com/
Sea Wolf: https://www.youtube.com/watch?v=EF3sOmW6jCA
Iron & Wine: http://ironandwine.com/
Angus & Julia Stone: https://www.youtube.com/watch?v=SY7MqreuccI
Ministry: https://www.youtube.com/watch?v=0Fx_IkuTRp0
Debussy: https://www.youtube.com/watch?v=-ip64cG7gK4
Hank Williams: https://www.youtube.com/watch?v=-yCQraOX4Bw
The Romantics “What I Like About You”: https://www.youtube.com/watch?v=Rqnw5IfbZOU
How Good People Fight Bias | Dolly Chugh [Republish]
Groove Track | No, Short-Term Rewards Don’t Drain Long-Term Motivation
The Power of Unity: Robert Cialdini Expands His Best Selling Book Influence [Republish]
Groove Track | 12 Words That Improve Company Performance
Delusions Can Actually Be Useful: Hidden Brain’s Shankar Vedantam Reveals How [Republish]
How To Find Meaning IN Life | Dr Brian Lowery PhD
How Do Incentives Actually Impact Motivation? | Dr Indranil Goswami PhD
Groove Track: Cab Driver Study
Can You Really Love Things As Much As People? With Aaron Ahuvia
The Loss of Common Sense: How To Gain A Little Perspective | Martin Lindstrom
Trust Your Gut? Only If The Data Supports It | Seth Stephens-Davidowitz
Changing Our Mind: Exploring How Mental Illness Is Managed with Daniel Bergner
Finding Out What Your Customers Want and Why It Matters | Andrea Belk Olson
From Distracted To Focused: Nir Eyal’s Secrets On How To Be Indistractable
You Have Dignity Because You’re Human, Not Because You Work | Jonathan Malesic
How To Fix Burnout (Hint: It Isn’t Another Yoga Session) | Jennifer Moss
You Can Change Someone’s Mind But Are You Sure You Want To? | David McRaney
Changing The World with Persistent Optimism | Dr. Paul Zeitz
Want To Improve Your Kid’s Behavior? Start With Your Own | Sue Donnellan
Three Easy Ways to Nurture A Child’s Brain Development | Dana Suskind MD
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
The Science of Happiness
Mysterious Radio: Paranormal, UFO & Lore Interviews
The Psychology Podcast