Uri Levine is a 2x 'Unicorn' Builder (Duocorn) who co-founded Waze and is a former investor and board member in Moovit. Uri recently published his book, "Fall in Love with the Problem, Not the Solution". We talk about some of the themes from the book as well as some stories from his own career.
This episode is sponsored by My Mentor Path. I'm a passionate advocate for mentoring and believe it to be one of the highest-leverage activities you can undertake to get ahead in your career. I try to do my part, but am but one man, so I helped set up this FREE mentoring community to try to help out at scale. Sign up now as a mentor, a mentee, or both!
Uri is often asked if selling Waze was the right decision, but you can only make decisions based on the information you have. It's more important to make a decision than wait for the perfect decision.
Find a problem you care about, but you are a sample of oneYou should be passionate about the problem you're solving, but don't assume that anyone else cares as much as you do or wants to solve it the way you want to. You have to get out & speak to people who have the problem
If you're afraid to fail then, in reality, you already failedWhen you're building something no one has built before, you never know if it'll work. You need to experiment, fail fast and have multiple shots on goal. The faster you fail, the sooner you can have another shot.
Product/Market Fit does exist & it is measurableIf you're not creating value, people won't come back. Retention is the most important way to measure P/MF & make sure that the solution to your users' problem is actually valuable. Getting people to value quickly is essential.
B2B & B2C product management share the same goalsYou might have different customers who care about different features, but they all care about something. The metrics might differ, but the ultimate goal is to deliver value & solve a real pain for all these different people.
Buy "Fall in Love with the Problem, Not the Solution""Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them."
Check it out on Amazon.
Contact UriYou can visit Uri at his website UriLevine.com or follow him on Twitter.
Building Data Driven Products & Dodging Unsolicited Advice (with Emily Reid, Product Manager @ FCT)
Driving Digital Transformation & Products for Product Managers (with Moshe Mikanovsky, Senior PM @ Procom)
Aligning your Positioning & the Myth of Product Market Fit (with April Dunford, Positioning Consultant & Author "Obviously Awesome")
Design Thinking & Finding the Time for Design Sprints (with Yoav Farbey, Senior Product Manager @ PARK NOW)
Building Your Product Muscles & Developing Strong Product Teams (with Petra Wille, Product Coach and Author "Strong Product People")
Practical Product Management & Demonstrating Product Thinking (with Büşra Coşkuner, Product Consultant & Coach)
The Need for Diverse Perspectives in Product Development (with Candice Poon, Program Manager @ Microsoft)
Effective Hiring for Product Managers & Building Diverse Teams (with Kate Leto, Product Consultant & Author "Hiring Product Managers")
From Management Consultant to Product Manager (with Deepti Tadala, Technical Product Manager @ Synacor)
Building a Culture of Continuous Discovery (with Cindy Alvarez, Author "Lean Customer Development" & Director Customer Research @ GitHub)
Lifelong Learning for Product Managers (with Carlos Gonzalez de Villaumbrosia, Founder & CEO @ Product School)
Product Management Lessons from a PM Turned Teacher Turned PM (with Melanie McKay, Head of Consumer Product @ Rightmove)
Data-driven Product Delivery & Story Points on Everything (with James Rooney, Delivery Manager @ Discovery Inc.)
How to Build an Effective Product Organisation (with Marty Cagan, author of Inspired & Empowered)
Scaling your Product Team with Product Operations (with Christine Itwaru, Senior Director of Product Operations @ Pendo)
How to Crack your Product Management Career (with Jackie Bavaro, co-author of Cracking the PM Interview & Cracking the PM Career)
Redefining Product-Led Growth (with Heather James, Founder @ Product-Led Alliance)
Product Management in Lockdown & the Perils of Hustle Culture (with Jack Stevens, Senior PM @ Publicis Sapient)
Product Marketing & the Importance of Pirate Metrics (with Abby Hehemann, Senior Product Marketing Manager @ GetResponse)
Empathy, Mentorship and the Importance of Diversity & Inclusion (with Ana Kresina, PM @ Redbubble)
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money