Lawrence Coburn, is co-founder & CEO of Twine, an employee connection programme launched in 2020 that operates out of San Francisco.
In this episode, Coburn talks through selling DoubleDutch, another business he launched - an early leader in the mobile event app space, to focus Twine on the networking element or “software that brings people together”.
Lawrence Coburn goes on to discuss developing the business, riding the Covid-19 wave and the cost of competing, building a web version and partnering with proven event tech platforms. How working with Zoom – a hard to get alliance launched just two months ago - put the accelerator down for product-led growth. The subsequent trajectory of usage/ the user experience, watching the dashboards, cultivating a viral loop and more besides.
A fascinating, fast-paced half an hour.
Time and Space with CloserStill Media
Inside Informa-tion: Vetting new event tech to integrate into event production
Inclusivity – rather than an afterthought, make it a first thought!
Forging a path in the events industry
Closer Still Media close up
Mental Health: Discussing wellbeing and support for Event Profs
Revolutionising how the fintech industry connects, collaborates and does business
Transition: How working in B2B events has evolved
Festival of Media: Highlighting the best in media, marketing and advertising
TeamTogs: Service driven branding & merchandise with strong origins in global events
How data & digital upskilling can help run successful exhibitions in 2024
The intersection of event design, experience, and artificial intelligence
How Event Tech fits into Event Design
Zenus & IMEX - Measuring attendee behaviour
The shift from print focus to events for the Financial Times
Women in Exhibitions: Tips on career paths in the world of events
How to reach 9 Million through an engaged stakeholder community - with your average show - before the show!
Audience Engagement: How to create ways to enhance attendee engagement during in person events
Hybrid Events? The concept doesn’t exist to C2’s Experiential Campaigns
Tips to go from attendee to speaker at a tech conference
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