The 10 Minute Healthcare Marketing Podcast
Business:Marketing
Quote of the Day: “When I let go of what I am, I become what I might be.” – Lao Tzu
Be Consistent: Consistently use the same logo. Don’t use different color schemes for your logo. Build up recognition by consistently using the same colors, content, and style.
Personalize Your Content: Create custom ads based on the pages that your visitors are checking out. This can be useful in targeting specific clients, especially on Facebook. For example, if a visitor checks out a Dental Implants page on your site, Facebook can generate a targeted ad that reminds them about Dental Implants at your practice. Make sure to utilize this feature!
Make it Interesting: Make your visual content interesting and memorable. Associating great content with your site is a great way to establish authority and trust.
Be Helpful: Provide a solution to a problem that your potential audience has. Try creating some infographics or visual content that addresses problems or issues that your audience has interest in.
Show That You’re Human: Let your audience know that you aren’t just a business and that you have a vested interest in the well-being of your clients. People tend to appreciate transparency and honesty, especially in healthcare professionals. Let some of your personality come through your website so that visitors have a better idea of who you are and what your business is about.
End Results: Show your visitors what type of work you can do. Some clients want to know exactly what they’d look like after pursuing a specific option or they might be curious about what kind of options are available. Show off some before and after photos that helps clients to get excited about and understand what options available.
Tell A Story: Let them see previous success stories that help them to imagine what their own success story would look like by using your services. Make sure the story highlights the benefits of your work.
Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don’t get ripped off. You can pick it up at: http://titanwebagency.com/report
Check out the show notes at:
titanwebagency.com/podcast/066
Connect With Us:
·Follow us on Twitter: @titanwebagency
·And on Facebook: Titan Web Agency Facebook Page
·Join our Facebook Group
·Subscribe in iTunes
How Can You Find A Reputable Dental SEO and Online Marketing Company?
Getting Started With A Blog for Your Healthcare Practice
How a Doctor Can Succeed With Email Marketing
How You Can Get Good Reviews & Use Them to Get More Patients
3 Strategies to Increase Your Website Traffic
7 Ways to Make Your Blog a Success
What is a Citation? Where do I get them?
How can I Improve my Search Rankings?
An Introduction to Social Media for Doctors
4 Local SEO Tips for Doctors to Show Up Higher in the Search Results
7 Ways You Can Rank Higher in Search Results by Learning from Your Competitors
7 Reasons Your Healthcare Practice Should Start Blogging Today
5 Ways You Can Create Loyal Patients to Build a Thriving Practice
3 Reasons Why Your Website Isn't Bringing in New Patients
3 Marketing Tricks to Explode the Growth of Your Practice
Three Ways You Can Get to Googles' First Page
What are backinks? Do I need them? How can I get them?
How does Google determine who to show up in the search results?
Q and A Episode, Listener Questions
Everything Google My Business. Setting it up, and Optimizing it.
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