Think about the last time you had to present some data. It could have been an employee survey. It could have been a standard metrics meeting. Whatever the case, did you do the thing that virtually everyone does and throw a couple dozen charts into a couple dozen slides, bombard everyone with that, and move on?
If so, how much do you think stuck with your audience? How much could they remember? Do they understand the context and why those things you shared are important in the bigger picture?
Or did you tell a story that helped to illustrate key points, brought the audience into the frame of reference, and made it easier to understand and remember?
In today's episode, Ben talks with Mollie Lombardi, co-founder of Aptitude Research Partners. Mollie is an analyst and friend of Ben's, and they discuss the critical importance of using stories to drive data interest and retention. Throughout Mollie's career she has had to present data from dozens of research studies, and she always looks for ways to bring a story into the mix to make it tangible for the audience to connect with.
The question to ask yourself is whether storytelling can improve your own credibility, influence, and more. It's a skill that can be learned, but it's not a competency taught in school or one that is listed in any HR job description. Yet with the prevalence of data in the workplace today it's more important than ever to craft a compelling story to make your point, stand out from the crowd, and get the attention of your audience. Be remembered. Tell a story. Now, check out the episode to get some ideas on how to make this a regular part of your toolkit.
To connect with Mollie and learn more be sure to check out the fantastic stuff their team shares on Twitter: http://twitter.com/talktoARP
WOH 74: Using Internal Podcasts to Communicate with Deskless Workers
WOH 73: What it Takes to Mentor Women (and Men)
WOH 72: How Intel Designs Intentional Candidate Experiences
WOH 71: How to Scale HR with a Growing Business
WOH 70: Hint: There's No Perfect HR Tech System for Everyone
WOH 69: Pricing Skills Versus Jobs with Labor Market Intelligence
WOH 68: How to Approach HR Like a CFO
WOH 67: Filling Critical Skills Gaps for Today's College Graduates
WOH 66: Trends Driving 4x Growth in HR Analytics Teams
WOH 65: Delivering HR Technology for 75,000 Global Employees at Emerson Electric
WOH 64: How to Engage Remote Teams and Virtual Workers
WOH 63: 5 Lessons from the Best Midsize Employer in the US
62: How to Repond to Negative Glassdoor Reviews with Chad Roudebush
61: Why You Shouldn't Pick Low-Hanging Fruit as a New Leader
Episode 60: 69% of Job Seekers Would Not Reapply After a Negative Experience
We're Only Human 59: Stomping out Stereotypes with AARP's Heather Tinsley-Fix
We're Only Human 58: Open Sourcing the Recruiting Playbook from Northwestern Mutual
We're Only Human 57: Prioritizing D&I at Online Gaming Firm NCSOFT
We're Only Human 56: How Delta Airlines Designs its Candidate Experience
We're Only Human 55:The HR Leader's First Year on the Job
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