Wouldn’t it be great if your website was like the Autobahn that brought customers in and moved them quickly through the sales process?
A lot of websites work hard to tell the company’s story and present the benefits of the company’s product, front and center.
However, a really great site starts where the buyers are when they arrive. Here’s what we mean by that.
You need to prepare your potential customers for what’s on your website before they get there. That’s right, pre-framing.
Any message you put out there in every marketing and sales asset should function as a piece of the customer journey that moves them from resistance to a buyer.
You need the steps to understand how to align your content to the customer journey, and we’re going to give you those steps in this episode of Video Marketing Mastery.
Join me as I talk to my Director of Strategy, Marcus Krieg about the most effective way to tie all of your content to the customer journey and produce the right content for every function.
Ep. 457: How to Use Video in Personal Relationships
Ep. 456: How Todd Used a Personalized Follow Up Video to Advance a Key Relationship
Ep. 455: Are you Carrying Baggage or Fuel?
Ep. 454: How to Use Video to Ice Break Cold Prospects
Ep. 453: Fast Immediate Reactions Are Dangerous
Ep. 452: David Meerman Scott on the Neuroscience of Proximity in Video
Ep. 451: Funny Moments Inside the Tony Robbins Green Room
Ep. 450: Go in the Car with Todd and his Team before his Tony Robbins Keynote
Ep. 449: Convert More Remote Buyers with a Strategy that Hits Home!
Ep. 448: How Todd's Training with a Client Generated $119M Using his Strategies
Ep. 447: How to Prepare Yourself for the Details so you can Win
Ep. 446: Why Event Marketing ROI Starts with Persona Segmentation
Ep. 444: The Butta Cakes Entrepreneurial Success Story
Ep. 443: How to Leverage FOMO at your Events
Ep. 442: 3 Biggest Mistakes Businesses Make With Hybrid, Virtual, and In-Person Events
Ep. 441: 6 Ways to Amplify your Event Marketing
Ep. 440: Todd Answers Questions About Video for Physical Products
Ep. 439: US Olympian Athlete Asks Todd How to Prepare for Interviews
Ep. 438: Google's "Seek to Action" for Key Moments in Video Search
Ep. 437: Listen to Todd's Interview on The Enlightened Executive w/ Susan Drumm
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